About
Pour a glass of red and meet your glow girl
Your marketing sidekick and strategic thinker here to help you grow with confidence.
Hey! I'm Inge
A yes-person and extroverted perfectionist dedicated to shining the spotlight on my fellow small business owners.
My journey began as a secondary school teacher in South Africa, where I discovered my talent for nurturing growth. But it was my career shift to an ed-tech company in Australia that really shaped my expertise. There, I experienced my own growth in client success, marketing, and corporate partnerships, honing my skills in business development and relationship building.
This unique blend of experiences led me to develop what I call "glow moments" - authentic connections that leave lasting impressions. It's an approach I perfected while managing large-scale partnerships and crafting innovative event and marketing strategies.
The Glow Effect is where all of this comes together. It's my way of empowering entrepreneurs like you with made-for-you marketing and immersive brand experiences. I combine my education background, marketing know-how, and relationship-building skills to help your business truly stand out.
Think of me as your dedicated partner in growth. I'll create tailored strategies to amplify your brand and curate opportunities for your business to connect meaningfully with your target audience.
My commitment to you? I'll treat your brand's unique identity with the same care and respect I would my own. Together, we'll illuminate your business's potential in a way that feels genuinely you.
You're a growth-focused small business owner ready to stand out from the crowd and let yourself be seen (and heard)
You're a passionate expert in your field, wearing countless hats daily. While servicing clients, managing operations and stressing about staffing issues and maintaining your own level of excellence, who's got time for marketing?
You yearn for a steady stream of leads and consistent sales, but you feel breathlessly overwhelmed by the myriad options and unsure of the right strategies to authentically amplify your voice.
Perhaps you've tried sporadic tactics like social media posts or print ads, but seen little return.
Or maybe you hold your brand's identity so preciously that trusting an external marketer feels like surrendering your very soul.
I understand those fears all too well.
The Glow Effect
that's why i started
- to be the strategic marketing sidekick, diligent researcher and brand advocate i always wished i had.
I have a sixth sense for what YOU need before you even ask.
No more feeling lost, isolated or out of your depth.
Whether it's an intensive digital marketing strategy, event-focused growth or just putting out fires with effective PR activities, I'll develop a precise and considered plan tailored to your unique business challenges.
let's talk
My values
authenticity
connection
growth
timeless quality
Being the real, genuine deal - creating true personal connections that actually hit home with people.
It's all about forming tight bonds and helping brands resonate with their audiences in ways that stick.
Always pushing businesses to level up and glow - helping them stay on an upward journey of constant evolution.
Doing things the right way with heart - quality, ethics, a warm touch and an elegant sophistication that never goes out of style.
From identifying prime speaking, networking and expo opportunities to executing promotional campaigns that pack the room, I'll immerse your dream clients in an authentic brand experience.
Get your brand the spotlight it deserves through precisely-targeted PR campaigns that leverage valuable media placements, ad channels and sponsorships to position you as an expert.
Let's craft a compelling digital roadmap that amplifies your brand's online presence, nurture warm leads and keeps your audience engaged through content, ads and social media management.
digital marketing
events
public relations
let's get you seen
let's share your glow
let's get you published
View all services
From identifying prime speaking, networking and expo opportunities to executing promotional campaigns that pack the room, I'll immerse your dream clients in an authentic brand experience.
Get your brand the spotlight it deserves through precisely-targeted PR campaigns that leverage valuable media placements, ad channels and sponsorships to position you as an expert.
Let's craft a compelling digital roadmap that amplifies your brand's online presence, nurture warm leads and keeps your audience engaged through content, ads and social media management.
digital marketing
events
public relations
let's get you seen
let's share your glow
let's get you published
View all services
Are you ready to
glow?
If you're a business owner, entrepreneur or freelancer dying to be seen by your dream clients, I'd love to support you with curated marketing strategies.
I start with a free discovery session - in-person (because of the glow, right?) or online.
get in touch
