The Process

01

02

03

04

05

06

Discovery

Research

Strategy

Refinement

Implementation

Nurturing

We'll kick things off by getting to know each other through an in-depth discovery session, either in-person over a warm cup of coffee or virtually if needed. This mutual "fit call" allows me to deeply understand your business's background, challenges, target audiences and aspirations. Only by uncovering your core desires can I architect a comprehensive roadmap aligned with your vision.

Leveraging my years of marketing instincts and industry expertise, I'll immerse myself in research to formulate a innovative, data-backed strategy. From conducting thorough market analysis to exploring creative promotional avenues, I leave no stone unturned in ideating a plan that supports your business's well-deserved growth.

After scrutinising every angle, I'll capture my game plan in a tailored proposal, focused on your brand's specific needs. This detailed walkthrough will outline the precise initiatives, budgets, timelines and forecasted outcomes, ensuring we're strategising with total transparency.

With our goals clearly defined, we'll work hand-in-glove to refine the strategy's finer details. This collaborative process allows you to provide input and suggest any adjustments needed to craft a final roadmap we're mutually excited to execute.

Once we've solidified the winning game plan, I'll lead deployment efforts and spearhead all components - whether implementing digital campaigns, curating live events, running PR outreach or beyond. You can rest assured every facet will be handled with utmost professionalism, and you will be kept in the loop throughout. 

Success is an ongoing journey, not a final destination. As we launch our unified efforts, I'll closely monitor performance metrics to identify optimisation opportunities. Leveraging real-time data, we can continually refresh and enhance our approach for maximum brand growth. If you wish, this is where we determine the terms and scope of our ongoing partnership.

While I follow a proven 6-step process with each client engagement, the journey looks slightly different for every business based on your unique needs and goals. This personalised approach allows me to meticulously tailor a solution that generates maximum impact.